Fractional Marketing & Design

A New Operating Model for B2B Marketing

Designteam plugs in as your dedicated marketing and design team, bringing strategy, creative, content, websites, sales materials, and AI workflows together into one growth system.

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Trusted by top PE & VC backed businesses

WHAT WE DO

Six services. One partner. One retainer.

Everything below is included in the engagement — strategy at the top, execution underneath.

01

Sales Enablement

Sharp, on-brand sales materials that help teams explain value clearly, build trust faster, and close more deals.

02

SEO & GEO

Improved visibility across Google and AI search through high-intent content, optimized pages, and stronger website authority.

03

Account-Based Marketing

Personalized campaigns, landing pages, content, and creative built around the highest-value accounts and buyers.

04

Website Design & Development

High-performing B2B websites that turn complex offerings into clear, credible, conversion-focused experiences.

05

AI Workflow Integration

AI-powered marketing workflows that help teams move faster, repurpose content, personalize outreach, and scale execution.

06

On-Demand Design Requests

A dedicated design team for the day-to-day assets sales and marketing need to keep moving.

HOW IT WORKS

A partner that plugs into your existing company.

01

Plug in

We learn your brand, goals, and sales process, and audit your current marketing spend for savings.

02

Request

Your team submits work through our platform, from a single sell sheet to a full campaign.

03

Deliver

Senior designers and strategists ship polished, on-brand work in days, accelerated by AI production.

04

Automate

We automate the repeatable parts of your process, so output grows while cost per asset falls.

THE MATH

More output, faster. For less than one hire.

2 wks
To first deliverable
vs. 6–12 months hiring and ramping in-house
6
Services in one team
Design, web, SEO & GEO, ABM, AI workflows, and on-demand requests
<1×
The cost of one senior hire
vs. $550K+ fully loaded for the equivalent team*
Building in-house
Designteam
Annual cost
$550K+ fully loaded*
Less than one senior hire
First deliverable
6–12 months to recruit and ramp
Producing in week one
Skills covered
One discipline per hire — 4 to 5 roles
All six services included
Capacity
Fixed payroll, fixed capacity
Scales up or down as priorities change
Management
You recruit, manage, and backfill turnover
Senior leadership runs the team
*Illustrative fully loaded U.S. cost for a marketing director, senior designer, web developer, and SEO specialist, excluding recruiting fees, software, and turnover.

WHY IT WORKS

Lower costs. Higher conversion. More bandwidth.

Consolidated marketing costs

One retainer replaces multiple agencies, freelancers, and tools, with pricing that scales across a portfolio instead of multiplying by it.

Improved sales conversion

Clients see improved conversion rates when sales materials, web, and automation work as one system instead of separate vendors.

More team bandwidth

Your marketing team stops producing and starts leading. We handle the volume; they own the strategy.

Experienced leadership

Strategic direction from leaders with decades of experience driving growth, delivered through a modern, AI-enabled operating model.

Sample Results

Marketing Overhaul Across A 6-Company Portfolio.

Engaged as the marketing operating partner for a middle-market PE firm. Consolidated vendors, rebuilt digital infrastructure, and installed growth systems across six portfolio companies within the first 90 days.

47%
Reduction in total marketing spend across the portfolio
3.2×
Faster campaign deployment vs. prior agency model
90 days
From audit to fully operational infrastructure
6
Portfolio companies consolidated under one system

We've Been On Your Side Of The Table.

Designteam was built by operators who've worked inside PE-backed companies and understand the pressure of the hold period. We're not a traditional agency — we're a marketing operating partner that integrates directly with your portfolio operations.

Our team combines deep experience in brand strategy, digital infrastructure, and growth marketing with a working knowledge of how PE value creation actually happens. We speak the language of operating partners, not ad campaigns.

Every engagement is structured for speed, measurability, and repeatability — because in PE, if it doesn't create measurable value, it doesn't matter.

By the Numbers

20+
Portfolio companies served
$4.2M
Marketing spend consolidated & optimized
90 days
Average time to full deployment
100%
Client retention rate
What Our Clients Say
James Allen
"They've been a dedicated design partner for us for over a year and I couldn't have been happier with the experience. They produce exceptional work quickly, and respond to our messages instantly. Kristoph and his team make getting great designs so easy."
James Allen
VP Partnerships @ Jacobi Myers
Lisa Marie Assenza
"Before Kristoph and his team, getting high-quality designs was a huge bottle neck for our startup. Now, they deliver exceptional work on time, every time, making everything run so much smoother!"
Lisa Marie Assenza
Co-founder @ Impacked
Danielle Mackey
"Kristoph and his team delivered incredible designs for our community division, capturing our mission with empathy and creativity. Their work didn't just look great — it truly resonated with the people we serve. It's rare to find a design team that cares this much."
Danielle Mackey
Director of Marketing @ Jacobi Meyers

See What The Model Would Replace
In Your Business.

A 30-minute call. We'll show you how Designteam plugs into your company, what it costs, and what it saves.

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