Fractional Marketing & Design

A New Operating Model for B2B Marketing

Designteam plugs in as your dedicated marketing and design team, bringing strategy, creative, content, websites, sales materials, and AI workflows together into one growth system.

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Trusted by top PE & VC backed businesses

WHAT WE DO

Six essential growth services, all under one flexible retainer.

Everything below is included in one retainer with strategy at the top, execution underneath.

Sales Enablement

Sharp, on-brand sales materials that help teams explain value clearly, build trust faster, and close more deals.

SEO & GEO

Improved visibility across Google and AI search through high-intent content, optimized pages, and stronger website authority.

Account-Based Marketing

Personalized campaigns, landing pages, content, and creative built around the highest-value accounts and buyers.

Website Design & Development

High-performing B2B websites that turn complex offerings into clear, credible, conversion-focused experiences.

AI Workflow Integration

AI-powered marketing workflows that help teams move faster, repurpose content, personalize outreach, and scale execution.

On-Demand Design Requests

A dedicated design team for the day-to-day assets that sales and marketing need to keep moving.

HOW IT WORKS

The expertise you need, integrated into the team you already have.

Understand Your Business

We learn your goals, customers, challenges and current marketing efforts.

Build the Strategy

We identify the biggest growth opportunities and create a clear plan of action.

Plug Into Your Team

Our specialists integrate with your existing team and manage the work across all six services.

Measure and Improve

We track performance, share results and continuously optimize the strategy to drive growth.

2 wks
To first deliverable

vs. 6–12 months hiring and ramping in-house

6
Services in one team

Design, web, SEO & GEO, ABM, AI workflows, and on-demand requests

<1×
The cost of one senior hire

vs. $550K+ fully loaded for the equivalent team*

Comparison
Building in-house
Designteam
Annual cost
$550K+ fully loaded*
Less than one senior hire
First deliverable
6–12 months to recruit and ramp
Producing in week one
Skills covered
One discipline per hire — 4 to 5 roles
All six services included
Capacity
Fixed payroll, fixed capacity
Scales up or down as priorities change
Management
You recruit, manage turnover, and backfill roles.
Senior leadership runs the team

*Illustrative fully loaded U.S. cost for a marketing director, senior designer, web developer, and SEO specialist, excluding recruiting fees, software, and turnover.

Comparison

Building in-house
vs. Designteam

The same marketing function, two very different ways to get there.

Annual cost
Building in-house $550K+ fully loaded*
Designteam Less than one senior hire
First deliverable
Building in-house 6–12 months to recruit and ramp
Designteam Producing in week one
Skills covered
Building in-house One discipline per hire — 4 to 5 roles
Designteam All six services included
Capacity
Building in-house Fixed payroll, fixed capacity
Designteam Scales up or down as priorities change
Management
Building in-house You recruit, manage turnover, and backfill
Designteam Senior leadership runs the team

*Illustrative fully loaded U.S. cost for a marketing director, senior designer, web developer, and SEO specialist, excluding recruiting fees, software, and turnover.

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Sample Results

Marketing Overhaul Across a 6-Company Portfolio.

Engaged as the marketing operating partner for a middle-market PE firm. Consolidated vendors, rebuilt digital infrastructure, and installed growth systems across six portfolio companies within the first 90 days.

47%
Reduction in total marketing spend across the portfolio
3.2×
Faster campaign deployment vs. prior agency model
90 days
From audit to fully operational infrastructure
6
Portfolio companies consolidated under one system

We've Been on Your Side of The Table.

Designteam was built by operators who've worked inside PE-backed companies and understand the pressure of the hold period. We're not a traditional agency — we're a marketing operating partner that integrates directly with your portfolio operations.

Our team combines deep experience in brand strategy, digital infrastructure, and growth marketing with a working knowledge of how PE value creation actually happens. We speak the language of operating partners, not ad campaigns.

Every engagement is structured for speed, measurability, and repeatability — because in PE, if it doesn't create measurable value, it doesn't matter.

By the Numbers

20+
Portfolio companies served
$4.2M
Marketing spend consolidated & optimized
90 days
Average time to full deployment
100%
Client retention rate
What Our Clients Say
James Allen
"They've been a dedicated design partner for us for over a year and I couldn't have been happier with the experience. They produce exceptional work quickly, and respond to our messages instantly. Kristoph and his team make getting great designs so easy."
James Allen
VP Partnerships @ Jacobi Myers
Lisa Marie Assenza
"Before Kristoph and his team, getting high-quality designs was a huge bottle neck for our startup. Now, they deliver exceptional work on time, every time, making everything run so much smoother!"
Lisa Marie Assenza
Co-founder @ Impacked
Danielle Mackey
"Kristoph and his team delivered incredible designs for our community division, capturing our mission with empathy and creativity. Their work didn't just look great — it truly resonated with the people we serve. It's rare to find a design team that cares this much."
Danielle Mackey
Director of Marketing @ Jacobi Meyers

See What The Model Would Replace
in Your Business.

A 30-minute call. We'll show you how Designteam plugs into your company, what it costs, and what it saves.

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